[su_dropcap style=”flat”]I[/su_dropcap]n times where not everyone is breaking the bank to purchase top luxury designers and more and more fashion houses are lending their names to the everyday retail stores such as Target, H&M and Kohl’s, I am left wondering is the new trend, to be a smarter, retail savvy … Dare I say a Frugalista? With the popularity of songs like Macklemore’s “Thrift Shop” and the emergence of hipster culture in pretty much every major city in America. I ponder, will American fashion become more about individual style as opposed to slapping a designer Logo on a T-Shirt and making it a “must have” for the season. As consumers are we able to look past the label and make a more intuitive decision on what looks best on us?

[su_spoiler title=”Throw Something Together” style=”fancy” open=”yes”] Social media communities, fashion blogs, and the 18-25 demographic are the vehicle for the idea that being fashionable actually takes some thought and the ability to simply just throw something together can be much more enjoyable than looking like you bought everything right off the rack. Many a stylist would advise you to spend the big bucks on statement pieces that are transposable within your closet, but is that really necessary to achieve a current and visually alluring ensemble? Should someone who needs a more structured and higher quality piece head to Saks Fifth Avenue to buy it, or are they now more likely to dart to the nearest thrift or consignment shop in hopes that they’ll hit the fashion jackpot? According to NARTS: The Association of Resale Professionals. “There are currently more than 25,000 resale, consignment and Not For Profit resale shops in the United States. Resale is a multi-billion dollar a year industry. First Research estimates the resale industry in the U.S. to have annual revenues of approximately $13 billion dollars”. (http://www.narts.org/i4a/pages/index.cfm?pageid=3285) [/su_spoiler]
[su_spoiler title=”Fashion at a Fraction” style=”fancy” open=”no”] With stats like those, it is evident that purchasing second hand clothing is no longer a faux pas fashion alternative. The everyday Fashionista is making a more budget friendly choice and expressing a more distinctive and singular sense of style. Being the Red Tag sale girl that I am, I enjoy the adventure of going into stores and finding that exact item I am looking for at a fraction of the cost. Yes, I admit it takes time and patience to scour through racks and racks of clothing, but the exhilaration I feel once I have my hands on that item is inexplicable. Like anything else in life “you get what you invest” and the time I’ve spent in making sure I don’t break my bank is soon forgotten and worthwhile when I look and feel like a million bucks. [/su_spoiler]

[su_dropcap style=”flat”]S[/su_dropcap]ound off on this topic. Does purchasing designer label characterize “Style” or being “On Trend” or is about the expression of one’s self through clothing??

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